From Fighter Pilot to Flat-Fee Advisor with Steve Ankerstar | Financial Planner Search
Jul 21
In this episode of Financial Planner Search, Steve Ankerstar, founder of Ankerstar Wealth and a retired Air Force fighter pilot, discusses how "getting angry" at the finance industry led him to build a flat-fee, fiduciary firm for the mass affluent.
Frustrated by the "we're smart, you're dumb, just hand us your money" mentality and by mutual funds that quietly overexposed him to a single stock while charging nearly 1%, Steve set out to do it better. Today his eight-person team (six of whom are former military or teachers) serves over 300 clients with a service-first, "we're just like your neighbor" approach.
Steve breaks down his core-and-satellite investment philosophy: a big-box-style core portfolio paired with a satellite sleeve built around themes clients actually get excited about cybersecurity, quantum computing, humanoids, space, and crypto. He also shares his contrarian service model (he rarely holds scheduled review meetings, opting instead for fast, on-demand answers via email and text), his efficient two-to-three-day digital onboarding, and how a partnership with Autopilot created a second, fully digital revenue stream for the next generation of investors.
Takeaways
* Flat-Fee, Fiduciary, and Proud of It
* Core-and-Satellite Investing Built Around Client Interests
* A Service Model That Respects Your Time
* Building for the Next Generation of Investors
Chapters
* 00:00 Meet Steve Ankerstar & Ankerstar Wealth
* 00:53 Why He Started: Getting "Angry" at the Industry
* 03:29 Who He Serves: The Mass Affluent
* 05:59 Common Client Situations (Inheritances)
* 07:57 The Three Fee Questions Everyone Asks
* 09:33 How Clients Find Him: Website, Word of Mouth & YouTube
* 12:53 Vision & Growing Without Losing the Culture
* 15:06 Crypto, Autopilot & a New Digital Offering
* 18:56 The Onboarding Process: Core & Satellite
* 22:21 What Working Together Looks Like Ongoing
* 24:45 How to Get Started
You can find them at: https://www.ankerstarwealth.com/
If you are a financial advisor looking to grow your business you can find out more about Wilnau Design at https://www.wilnaudesign.com/
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